NUO

A music video produced in 2023 for NUO, a traditional culture regeneration project initiated by TraditioNow Labs. The organisation aims to promote the contemporary revival of traditional culture and accelerate the IP commercialization to form a virtuous cycle among traditional culture, creators, and consumer market.   As an integral part of the project, the music video providsa fresh interpretation of Nuo’s traditional cultural elements within the context of web3.

Visit the project at :
https://nuo.traditionow.xyz/

3D Visual Designer: Weiran Yao
Music: Issue Wang
Visual / Director: Luyang Zou